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What is More Important? Need or Want?

Many people have heard the clever Harvard generated sales idea that a person that is shopping for a drill doesn’t really want a drill, they want a hole. A good sales person therefore gets to know the hole the person wants so they can sell them the drill they...

Two Secrets of Massive Success

I built my first “traditional” business in the Special Events industry from scratch – literally. I went into debt to fund some equipment and worked genuine 90-100 hour weeks between building it and maintaining a job so I knew I had money coming in....

Why Have a Home Based Business?

Millions of people each year are choosing to explore the possibilities of having a home based business. Why? What’s the attraction? Well I think it’s fair to say that most people are looking for a legitimate home based business because they are either sick...